Mark Entrekin's Blog

 

From Agile Ideas to Actionable Impact

Aug 04, 2025

In the second article of this series, we will share How the Agile Business Creed and LID-BID-WID-RID-GID Framework work together to Transform Collaboration, Communication, and Conversations into a framework as simple as Starting with Purpose, Building with Clarity, and Finishing with Action.

Some ideas are too valuable to stay where they started.

The Agile Manifesto, originally written to improve software development, introduced a groundbreaking way of thinking, one that prioritized people, collaboration, adaptability, and real-world results over rigid planning and technical jargon. It proved that better outcomes happen when we focus more on working together than on sticking to outdated methods.

But what if those principles weren’t just for software coders and developers?

What if we could take the same values and apply them to families, teams, communities, and everyday leadership all the way up to the C-Suite (CEO, CFO, CIO, COO, etc.)?

That’s where the Agile Business Creed comes in.

The Agile Business Creed: From Software to Solutions

Born from the spirit of the Agile Manifesto, the Agile Business Creed expands the Agile mindset beyond coding and technology. It’s not just about delivering software. It’s about delivering solutions, in any field, for any person, and in any place where progress is needed.

At its core, the Creed is about helping people and teams move forward with purpose, while improving processes and encouraging others to grow alongside us.

The Core of the Creed: CREW Values

The Agile Business Creed redefines what success looks like through four powerful contrasts:

  • Customer collaboration over complex contracts or legal lawyerisms
  • Responding to improvements over sticking to outdated comfort levels
  • Empowering individuals over preserving the status quo
  • Working solutions over complicated documents that confuse more than they clarify

It’s not that contracts, plans, and documentation don’t matter but they must never come at the cost of clarity, progress, or people.

Twelve Principles for Real-World Progress

The Creed also outlines twelve principles that guide meaningful work:

  1. Deliver valuable solutions continuously.
  2. Stay open to improvement, even late in the game.
  3. Work in short, focused timeframes.
  4. Collaborate daily with shared responsibility.
  5. Trust motivated individuals to own their goals.
  6. Communicate face-to-face with transparency.
  7. Measure progress by working solutions.
  8. Build sustainable processes that avoid burnout.
  9. Commit to excellence and collaboration.
  10. Keep things simple and meaningful.
  11. Let self-organizing teams create their best work.
  12. Reflect often and adjust to get better every time.

These principles apply in boardrooms, classrooms, living rooms, and commUNITY spaces. They empower people to move forward with clarity and care, regardless of their title or role.

Applying the Creed: How the LID-BID-WID-RID-GID FrameworkMakes It Happen

Values are powerful but, without action, they fade.

That’s why the LID-BID-WID-RID-GID Framework was created. It gives us a clear, repeatable process to live out the Agile Business Creed in everyday situations whether we’re leading a team, solving a problem, coaching a child, or planning something meaningful in our communities.

Let’s break it down:

1. Listen In Dialogue (LID)

The first step is to truly listen, to understand, not just respond. Dialogue, not debate. When people feel heard, they open up. And that’s when solutions start to appear.

2. Break It Down (BID)

Big ideas often stall because they feel too complex. Break them into smaller, doable pieces. Progress begins when problems become manageable.

3. Write It Down (WID)

Writing clarifies, tracks, and commits. Whether it starts on a whiteboard, in a notebook, or in a text, written plans keep momentum alive and confusion out of the way.

4. Review Its Dependencies (RID)

Before taking action, review what that action depends on; time, tools, support, or decisions. Planning around real constraints increases the chance of real progress.

5. Get It Done (GID)

Now move. Take action. Even small steps, taken consistently, lead to measurable change. This is where vision becomes impact.

Together, They Turn Values into Visible Progress

The Agile Business Creed tells us what matters and why it matters. The LID-BID-WID-RID-GID Framework shows us how to act on those values consistently and effectively.

Used together, they become a blueprint for sustainable success:

  • At work, they turn meetings into results and improve how teams grow.
  • At home, they guide better communication, shared responsibility, and lasting habits.
  • In communities, they convert good intentions into visible improvement and long-term impact.

You don’t need to be a business or technical guru to apply this. You just need a willingness to listen, learn, and lead with action.

The Next Step: Move from Words to Action

This week, take one conversation, at work, in your family, or with a friend, and walk it through this combined approach.

  • Start with the values of the Agile Business Creed: What matters most in this situation?
  • Then apply the framework: Listen in dialogue. Break it down. Write it down. Review what it depends on. And get it done.

Because, while conversations matter, action changes lives.

If this mindset resonates with you, stay tuned. This is just one article in a series of fifteen where we explore how these principles can bring greater clarity, Unity, and improvement to your work and your world.

Whether you’re a leader, a parent, a coach, or a change-maker (...or all of them!), these tools are here for you. 

Everyone deserves a better way to turn ideas into accomplishments. 

Using the Agile Business Creed with the LID-BID-WID-RID-GID Framework, today is the perfect day to move from thinking to achieving…Achieving Unity!

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