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Okay, I'm gonna hit record in three
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Hello, everyone. This is Mark Entricant and thank you for coming to our podcast this is our Achieving Unity Success Formula Weekly Podcast.
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And I'm glad you're here. And I hope you're putting this on your calendar so you're here every week.
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We love hearing from you and talking to you. And there will be questions during the podcast. If you have them, please let us know.
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As on the screen you see right now. In the bottom left-hand corner, you'll see our Achieving Unity Guide.
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That is our get your free Achieving Unity guide now. Please grab a copy of it. It'll come to you in a PDF format.
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On the right, you'll see our Achieving Unity blog. That will have all the articles that are written for our newsletter.
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So please look into it, read it, give me feedback. I always want to hear from you. Or of course, you can't see up at the top. It does have the markentrican.com.
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Forward slash sign up dash newsletter. But please, I'd love to hear from you about the newsletter, the articles, and your feedback as well as your feed forward.
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Success Focused solutions from reality focused dynamics. Reality-focused Dynamics is my company.
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And we work everything towards success-focused solutions. Because too many times when we see problems or issues We don't see the solution. We see symptoms.
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And that's where we're going to come forward helping you in the process of solving the problem.
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To get to our website at home, QR codes on the left.
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Get to the landing page to contact me. That's on the right.
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Don't want to be redundant, but love to hear from you. Let's talk soon.
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Achieving Unity Success Formula, welcome to weekly podcast number 33. We started back in October of last year. It is, again, every Wednesday.
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1 p.m. Pacific time, 4 p.m. Eastern time. Put it on your calendar. We'd love to see you here.
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We use proven compassionate strategies to help you resolve conflicts. And build lasting harmony in your home.
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Your workplace and your social circles. Are you tired of arguments and tension with others?
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Our seven-step roadmap helps you easily move from conflict to collaboration with ease.
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You want stronger communications and trust? Learn the communication tactics.
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That unite you with all others in mutual respect. You deserve the respect. Let's get it for you.
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Let's transform conflict interconnection. Together.
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Achieving unity.
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Unity inspires homes. Families. It shapes society.
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And it transforms workplaces. For anyone that is struggling with relationship challenges.
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Or possibly even parenting difficulties. Challenges in managing parenting time during or after a divorce can hinder focus and impact performance at work.
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Turn that frustration into understanding. Sometimes we ask ourselves what the frustration, find value in your actions instead of reacting in anger.
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Why? Well, what is anger? A-n-g-e-r, anger.
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Actions not gaining effective results. Where is the value in anger?
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It's just not there. Have you ever been excited and told somebody else, hey, I saw Johnny get angry the other day. I saw Jenny get angry the other day.
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Wow, it was awesome. No, it does not happen.
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There is no value to anger. We can come together and be calm. And I'll tell you more about that when you come to our course.
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Life happens in every relationship. From personal to professional.
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From parenting time to partnerships in the corporation. In the bedroom, in the boardroom And every room in between.
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We can learn to embrace challenges and encourage a more inspired and inclusive future.
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Encourage, inspire, and include. That's the E-I-I. There's more of that in my blog. If you look at my newsletter articles.
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Love to get your feedback. Let's look at one vision.
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One goal, achieving unity in every area of life.
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The call to action. Let's ditch the drama. Let's get stuff done.
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We'll show you how to turn your life from a dumpster fire I hope it's not quite that bad.
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But if it is, we'll turn your life from a dumpster fire to a well-oiled machine.
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Achieving unity is the path. To stronger relationships.
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Inspired leadership. And lasting change. And what is lasting change?
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Ongoing improvements. Long-term value.
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Contact us at realityfocused Dynamics today. You can get me at the achievingunity.com, which you've seen already.
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Reality-focuseddynamics.com. Or reality focused alone.
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Just realityfocus.com. Call me at 303-362-8733.
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And if you like it, you can also dial 303-FOCUSED. That will get you to the 362-8733.
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Our next course, Seven Steps to Achieving Unity Success Formula. Living life fully through present moment awareness.
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Next one starts on August 7th. It's a Thursday, 1 p.m. Pacific time, 4 p.m. Eastern time.
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At the same time as this one, but it's the day later.
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The seven-module live online course and practical journey that I will be leading.
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You can transform your life and your career. Achieving unique success formula two-day workshops are now available.
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They can be on-site or virtual. Contact me about those today.
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Caused by caring, helping, and including others. We can achieve a much deeper sense of unity.
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And connection at home. With our families, at work.
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And socially.
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As mentioned, this is a weekly podcast. Next week, we have John Chen.
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Are we talking about the Asian Pacific Islander Month? That's coming up on May 7th.
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On May 14th, Alan Gatlin will be here. My business ethics in a multicultural environment.
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Very interesting to talk about this. Mariana Lead. She'll be here on May 21st.
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Me, my brand and why who are we?
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What are we doing? On May 28th, Robert Bettwin. Relationships in a virtual world.
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What was the world before COVID? In the world today, much more virtual.
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Come back and ask to hear what Robert can tell us about that.
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And then on June 4th. That turns four straight weeks.
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Podcast talking about the dad. A father and parenting All four weeks, we talk about that, led by michael olson.
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You're going to be talking about the silent epidemic. Epidemics that happen.
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People keep silent and nothing is done. Please join us.
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Four podcasts all about Dads, fathers in parenting starts on June 4th and follows for the next four weeks.
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In August, we will start this with the moms mothers in parenting. So all four podcasts in August will be about the moms.
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The mothers in Parenting. With June, the dad's fathers in parenting.
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Come see it. Let's all work together.
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Today, I am very honored. Excuse me. I wish you could have been here before the podcast. Tom and I were carrying on a great conversation.
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He is so good at what he does. Tom Colbin, a former award-winning TV journalist.
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There are very few people who can claim They've been a public speaker for longer than our next guest.
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He has been appearing in front of others for more than half a century.
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From winning speech contests in New York City at age 12. Can you believe it?
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To reaching the state finals in high school debate. He went on to spend two decades in TV news and another 20 years in pharmaceutical sales and training.
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And his URL for his website is down at the bottom right, the https colon forward slash dynamic coach.
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Again, he's a presentation skills coach. He has won some of the best, most prestigious awards in journalism.
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To Edward R. Murrow Awards. An ME and multiple Associated Press Awards.
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As a national sales trainer. And a top five pharmaceutical company, he gave workshops sharing his speaking and presentation skills with all of his colleagues.
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He now engages and enlightens others in keynote speeches Along with online and in-person workshops as well as personalized one-on-one coaching.
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I want to contact him soon. Please help me welcome the founder and CEO of Dynamic Coach.
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To Tom Coben, who is here to help you polish your presence for impact.
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Thank you so much for having me. It's great to be here, Mark.
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Welcome, Tom.
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Tom, it's great to have you. It's awesome. And just to talk with you, as we were talking earlier.
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I hope you receive a lot of calls on some one-on-one coaching Because you and I talked just a few minutes ago.
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That was so beneficial and a lot of fun. It's great to have that kind of conversation.
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And especially with someone who has had what I think is such an extra ordinary career. Wow.
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From TV journalism. The pharmaceutical sales And now you're in public speaking.
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What inspired this unique career path?
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Well, even before I was my first college career was actually pre-med.
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And that didn't work out. And I dropped out for a couple of years and found myself a little bit. And when I went back to school.
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I kept reflecting back. I remember flipping through the NYU curriculum guide, the catalog, and I kept stopping in journalism because that had been my high school senior year elective, the who, what, where, why, how.
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And I just kept on coming back to it. I was in New York City. And of course, number one media market I said, you know, let me do this. I had public speaking experiences with the speech contest and debate. It seemed like a natural thing.
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Right.
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Transition. And I immediately took to it. I wrote for the Washington Square News, the newspaper. I was a photographer. Down the hall was the radio station. I was a radio music DJ, radio announcer. I actually started working for pay before even graduating from college.
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And then went on to get work at CBS. And my motivation was always the public interest. That is a phrase I think we've lost touch with.
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Yeah.
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It used to be, I don't know if most people realize News used to be like a required service to the public because the theory was there was a limited resource called The ultramagnetic bandwidth spectrum before cable It was a public resource and you had to demonstrate your concern for the public interest by devoting a certain amount of time to news.
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Well, then we got cable, so that pressure was less. And then they realized, wow, this is not very expensive to produce. So you started seeing in the 70s and 80s expansion, expansion, expansion. And then the whole news industry kind of shifted and I ultimately decided I didn't want to go that direction anymore. After 20 years, it was no longer, I mean, when I was in college, Walter Cronkite.
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Was the most trusted man in America? By the time I left the business 20 years earlier, journalists were beneath attorneys in public contempt and mistrust. And I dare say it's only gotten worse since then. Not entirely the media's fault. There's other forces at play here.
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But I just didn't want to do it anymore. So full circle back to my pre-med background in college, I found out what pharmaceutical representatives And I decided to transition into that business. And here's how I got the job.
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I was a celebrity. I was wavy TV 10 on your side, Tom.
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I was the guy who did a lot of hidden camera investigations.
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If I show up at your business yeah if i show up with a camera you can see at your business.
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Oh.
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You're having a bad day. Everybody in that market knew me. I would get stopped on the street and ask for autographs.
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And I told the hiring manager of pharmaceuticals, I said, I can offer someone, I can offer you something that no other candidate for this job can say.
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I can walk into any doctor's office. They will know me.
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They will trust me and they'll want to talk to me.
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And I got the job. And that pitch, I think, in itself conveys an important thing about sales. Sales really is service.
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You've got to solve the need of the customer. And that's what the manager wanted, somebody who had those three attributes. And then I devoted myself in pharmaceuticals to giving the doctors the information that they needed In order to get the patients the care that they needed.
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Oh.
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So in a way, it took me about a year to realize it had come full circle.
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From gathering all this complex information and doing research and making sure I wouldn't get sued for libel and then putting it out in a way that would benefit to the public.
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While pharmaceuticals is highly regulated, same kind of thing. Highly technical information, absorb it, synthesize it.
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Boil it down, convey it verbally to doctors in a way that would help the public by improving medical care. So it's really more of a continuum than I had realized at the time.
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That's very interesting, Tom. You're teaching me a lot as you're talking about that.
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And I like some of the situations that you've been in, some things that you've talked about, some of the moments.
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And as you were talking, I was just kind of running through my mind Can you share a memorable moment?
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From some of those early days in your journalism there's still maybe perhaps influences your work.
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Today.
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Back in the 90s, I became a huge fan of emotional intelligence. It kind of transformed my life, understanding the nexus between the neurological research and the behavioral attitudinal a psychological experience.
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Okay.
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And as I learned more about that, I realized one of the formative experiences in TV news early in my career was actually a great example of emotional intelligence.
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And it had everything to do with tone of voice. I was a producer in this really intense newsroom in New York City, super smart people, a lot of conversation going back and forth, sometimes really loud noises.
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Think of the movie broadcast news. That movie was actually based on our newsroom. I could point to real life people that those characters were based on.
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So that I rewatched it. It was really, really quite impactful to remember that those days.
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So there's crazy scenes and I'm getting my first experience as a producer and you have to have plans A, B, C, D, and F when you go into the control. You've got to be ready for anything. Losing a live shot, the satellite goes down. Somebody gets shot. You've got new breaking news.
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So you've got to organize all this mayhem and you're on your communication, your earpiece and directing everybody. Page six now becomes page three. Bump that to section two. And you're speaking really loud so everybody hears you.
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So I had that episode one time and it was crazy.
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But the viewing audience never knew. Everything went perfect. So we have our what we call post-mortem after the meeting. Sometimes we'd call it beat the press.
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Beat the brush. Meet the Press. That's kind of a play on those words, right?
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Deed to the press post Exactly. Because you'd go into the news director's office and if things didn't go well, you'd get beaten up.
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So we have our meeting and this news director who had been promoting me said, hey, you know, everything went great, great. So everybody leaves and says, Tom, stick around.
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Close the door. I mean, I felt like I was about to be called to the principal's office. Uh-oh, I thought this was a successful broadcast.
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So he says, Tom, remember, think of your anchors in that studio. It is pin, drop.
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Quiet. They don't hear anything. You can't allow any noise because then it would go out on the air.
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It's really super quiet. And all they see is the cameras The red tally lights and the floor director going silently, this way, that way. That's their environment.
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Calm, quiet, subdued. He says, if you come on on the radio and you're talking in their ears and your voice is agitated, you're going to like agitate them. You're going to upset them and they will not be on their game.
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So, you know, once the mayhem in the control room closes, when you open that mic.
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Talk slowly and calmly so the anchors don't get agitated by your tone of voice.
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What a story.
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What an amazing example. Emotional intelligence, the impact that we have on others by whether we raise or lower our voice, whether we're speaking quickly or more slowly. It's an emotional signal to others that we give Beyond our words the verbal content
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This is the nonverbal elements of communication coming into play. And I learned that very early in my TV news career.
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Wow. That's impressive. As you tell me these stories, I think of other things that come up and as you were mentioning earlier, as I read earlier that I received from your website as us talking You've been doing this for quite a while. You've been a public speaker for more than 50 years.
00:18:20.000 --> 00:18:21.000
Yeah, I just kind of dated myself, didn't I? Yeah, okay, I'm a senior citizen technically.
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Years and we
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And we were talking earlier. We thought you were about 39 years old.
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Give or take?
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Well, I was 29 for 12 years and then I was 45 for about 10th.
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I like that. You have a great sense of humor. But tell me, we've had all kinds of changes. And of course, for all of us, COVID, what it's changed but In your 50 years.
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What do you feel has changed the most And the art of communication how we communicate since you started.
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In public speaking and television and being a speaker.
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Well, there are elements that absolutely do not change. They're universal through time. But in terms of our communications media One change, as I told you, is the perception of trust.
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And I think the other two changes that I have seen is that shift from public service to sales and advertising, you know, we used to joke like, yeah, our news stories, they just keep the commercials from bumping into each other.
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Yeah. And I started to be acutely aware of the aspect of emotional intelligence.
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Yeah.
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About trying to scare people into watching. You know, is there danger in your sock drawer coming up? And my attitude was if you use a tease to get people to watch that is really not legitimately based in reality when it comes to the actual story. You've cried wolf.
00:19:52.000 --> 00:19:58.000
And you've lost credibility. And yeah, okay, short term, you scared the people into watching. You got the viewers.
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But then over time you lose the trust. There was one story with then really, really came into focus. Our story, our station in New York was the first to identify the danger of salmonella chicken. Salmonella poisoning and chicken.
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And we had huge arguments about this, whether to tell the people at five o'clock how to solve the problem cook chicken over 160 or 165, whatever.
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Degrees was. But someone in the newsroom made the decision, no, hold that off and get people to tune back in at six.
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Well, the switchboards lit up. I've got my family sitting down to chicken dinner. Am I about to kill my family So we had to scramble and put something on at 5.30 to say, no, no, no, no, no. This is a danger, but all you have to do is… So that was an example of trying to emotionally manipulate people with fear.
00:20:47.000 --> 00:20:48.000
Just to get… No.
00:20:48.000 --> 00:21:00.000
But don't we see that a lot today? Sorry to interrupt you, but Tom, you're talking about how a lot of television operates today. A lot of media. I should say television, media in general, social web The internet.
00:21:00.000 --> 00:21:01.000
Isn't that how they do a lot?
00:21:01.000 --> 00:21:16.000
That is. And that is the change. You know, back to the question, what has changed? I think that is one of the key respects in which media has changed. It's gone from a public service to a form of emotional manipulation to sell consumer goods.
00:21:16.000 --> 00:21:17.000
Yeah.
00:21:17.000 --> 00:21:26.000
The second change, I think, has been the technology. That's obvious. Andy Warhol famously said everyone will be famous For 15 minutes. And he got it exactly right.
00:21:26.000 --> 00:21:30.000
Now, anyone can be an influencer and you can go viral overnight.
00:21:30.000 --> 00:21:47.000
So there's positives and negatives to that. And the way that we consume media, I think also there's evidence shows that our attention spans have contracted, not down to eight seconds like a goldfish. That's actually one of the myths that I bust in my material. Absolutely not true.
00:21:47.000 --> 00:21:57.000
And I've traced it. I can tell you where it came from and why it's false. But just know that is a myth. But yes, especially in the age of 140 character tweets.
00:21:57.000 --> 00:22:05.000
Our attention span has dropped. But as you and I were talking before the for Before the podcast began.
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We are now realizing how important it is to focus. And not just be attentive to those momentary little blurbs.
00:22:12.000 --> 00:22:21.000
You need to engage what's called active listening. Focus on what someone is saying. Really be sure you understand what they say.
00:22:21.000 --> 00:22:27.000
Before you respond. The saying is listen to learn, not to respond.
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And I think that's another thing just in our interpersonal communication. We don't listen. We react. And you were just talking about anger.
00:22:34.000 --> 00:22:40.000
Anger is a response and it serves a function I call anger your alarm.
00:22:40.000 --> 00:22:47.000
You have a right to be angry at certain things. So let the alarm go off. But then once you realize it's an alarm and why.
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Control.
00:22:48.000 --> 00:22:58.000
Take a deep breath. Calm down. Yes, exactly. And then deal with whatever that is. It could simply be in a relationship that you need to establish boundaries that someone else has overstepped and gotten you angry.
00:22:58.000 --> 00:23:12.000
Okay, don't stay angry. Like you say, unity Align, let them understand why you're upset. Maybe you need to understand why they reacted the way that they did or why they did whatever. And mutual understanding that leads to the kind of unity that we so…
00:23:12.000 --> 00:23:13.000
Desperately need in today's society.
00:23:13.000 --> 00:23:27.000
I really need. You were so right. Like so much what you're saying and tom you just just feeding the You give me the fertilizer to my seeds. And that's exactly what you're saying.
00:23:27.000 --> 00:23:33.000
And one of the things that you mentioned earlier But everyone has a right to be angry.
00:23:33.000 --> 00:23:38.000
But with every right there comes a responsibility.
00:23:38.000 --> 00:23:40.000
And they just, they don't, I have the right to do this.
00:23:40.000 --> 00:23:45.000
You have the right up to your area. When you start impacting someone else.
00:23:45.000 --> 00:23:50.000
Irresponsibility changes. And it magnifies.
00:23:50.000 --> 00:23:56.000
To where if your right is impacting someone else it is wrong. And that's why we have you have the right to be angry. That's right.
00:23:56.000 --> 00:23:59.000
Right?
00:23:59.000 --> 00:24:03.000
It's just actually it's not gaining effective results. You won't get any results from it.
00:24:03.000 --> 00:24:09.000
Maybe internally you'll resolve something, we hope. But there is no value.
00:24:09.000 --> 00:24:11.000
To the anchor in itself you have the right And make sure you feed into that responsibility that goes along with it, right?
00:24:11.000 --> 00:24:16.000
Right.
00:24:16.000 --> 00:24:21.000
And just because you have a right does not mean you need to exercise it.
00:24:21.000 --> 00:24:25.000
But even when you do exercise it, exercise it with judiciously.
00:24:25.000 --> 00:24:38.000
Recognize you're angry. And then, like you say, find the solution through effective communication and collaboration and coordination and understanding and kindness and empathy.
00:24:38.000 --> 00:24:41.000
That's how you get over your own anger.
00:24:41.000 --> 00:24:42.000
So… So well said.
00:24:42.000 --> 00:24:47.000
I love the same. Yeah, I love the saying. It's incorrectly attributed to buddha.
00:24:47.000 --> 00:25:00.000
But I love the same. Staying angry and expecting someone else to get sick is staying angry, holding on to anger, holding on to anger is like drinking poison and expecting someone else to get sick.
00:25:00.000 --> 00:25:18.000
Somewhere else. That is so true. And that is so true People don't understand that, but it's almost like you're saying earlier about Active listening. And you talked about focus and that's good because a lot of people, well, I am listening actively, but I'm still
00:25:18.000 --> 00:25:37.000
Off somewhere else, or I'm still looking for my response. So I like what you talked about active listening the focus on what's being said so you can understand what's being said respond on some culture some learning that you have, but understanding
00:25:37.000 --> 00:25:40.000
What that other person is sharing with you. Right?
00:25:40.000 --> 00:25:45.000
And empathize it if in any way you possibly can.
00:25:45.000 --> 00:25:51.000
Well said. Well said. All right, let's talk a little bit about DynaCoach. Am I saying that correctly?
00:25:51.000 --> 00:25:52.000
Absolutely.
00:25:52.000 --> 00:25:58.000
Dynamic coach. I like that. We put that C, duplicate C there. That's a wonderful way to do that.
00:25:58.000 --> 00:25:59.000
Shared. It's a shared C. It's unity. Shared sea between two words.
00:25:59.000 --> 00:26:06.000
With it. It's you. Share terms.
00:26:06.000 --> 00:26:21.000
And your humor is awesome. And we look at that and looking at your career What inspired the creation of Dynamic Coach? How does it differ from Maybe other speaking or presentation coaching services.
00:26:21.000 --> 00:26:32.000
I was acutely aware that I had been training in some form or fashion since I was a teenager. I was a yoga instructor in New York City and another market where I worked as a reporter.
00:26:32.000 --> 00:26:39.000
Worked there as a gym as a yoga instructor. I've been a windsurfing instructor, rollerblading instructor, sailing instructor.
00:26:39.000 --> 00:26:45.000
I just like sharing what I know to elevate others. So I've been doing that throughout my career.
00:26:45.000 --> 00:26:55.000
And it was a natural transition for me. You get to a certain point in your career and you've got all this great knowledge and experience, but what good does it do if you don't share it, if you don't pull it out to And I think how I like to try to differentiate myself two ways.
00:26:55.000 --> 00:27:01.000
So true.
00:27:01.000 --> 00:27:21.000
First of all, my approach is evidence-based. I spent 40 years researching Evidence. So I start, I don't start with what I kind of think or my idea and put it out there, I always make sure that I have researched the topic and that's how I discovered these myths. I actually felt bad about
00:27:21.000 --> 00:27:35.000
Passing on one of these myths that I had gotten in good faith in a slide deck from the company But then when it was my name on it, I said, you know, I'm going to look into it. And I found that it was indeed a myth. So my approach is evidence-based neuroscience. That's the first thing.
00:27:35.000 --> 00:27:41.000
The second word I like to use is experiential. There's tons of information out there.
00:27:41.000 --> 00:27:49.000
On YouTube, you know, anywhere on the internet about what makes public speaking effective, how to do it, the what to do.
00:27:49.000 --> 00:27:56.000
Then there are people who can actually tell you further, they can actually show you. They can model it. They can show you what good looks like.
00:27:56.000 --> 00:28:05.000
But can they get you to experience it? That's, I think, my differentiator. I call my workshops experiential.
00:28:05.000 --> 00:28:09.000
Because I've developed these exercises. In some cases, I've adapted them from stuff we used to do in college.
00:28:09.000 --> 00:28:11.000
That's…
00:28:11.000 --> 00:28:20.000
College Radio. Use your voice. Facial exercises to help you enunciate your words better, which we used to have to do on radio.
00:28:20.000 --> 00:28:28.000
All these exercises that you can experience oh that feels… different and uncomfortable.
00:28:28.000 --> 00:28:29.000
Butterfly.
00:28:29.000 --> 00:28:36.000
And may not be what they were thinking in their mind when they first thought about it either, right? When they were talking about that.
00:28:36.000 --> 00:28:40.000
Okay, I got experiential. Oh, but you want me to actually do that and experience it?
00:28:40.000 --> 00:28:43.000
That end result may be a little bit different.
00:28:43.000 --> 00:28:56.000
Absolutely. And you don't know how it's going to turn out until you try. But there is evidence, a replicate study, peer reviewed, published research in combination with the University of California, Berkeley, and the Second City Improv Troop out of Chicago.
00:28:56.000 --> 00:29:17.000
And what they found is when you gave participants in these activities a choice to choose something that they knew they would be more uncomfortable with The level of intentional discomfort produced three results. They engaged longer in the task they felt they had accomplished more
00:29:17.000 --> 00:29:21.000
And they self-reported a greater degree of improvement.
00:29:21.000 --> 00:29:27.000
So seek out opportunities not to just get outside your comfort zone and then jump back in.
00:29:27.000 --> 00:29:33.000
You've got to drag your comfort zone out away. You've got to expand.
00:29:33.000 --> 00:29:35.000
Your comfort zone. And that's how That's how you grow.
00:29:35.000 --> 00:29:50.000
I think… I love that, what you're saying there too. Tom, that makes so much And I work a lot with parents. And that's one of the things that we see is parents aren't helping their children experience other things.
00:29:50.000 --> 00:30:01.000
Of course, we have the internet and the web and they always play their games But we need to get some limited time on that so they can still experience what's going on outside.
00:30:01.000 --> 00:30:10.000
Taking a walk, something as simple as that, going out and doing something, going to the park experience be experiential in what we're doing.
00:30:10.000 --> 00:30:17.000
Because too many times we also get into things where people are saying a lot.
00:30:17.000 --> 00:30:18.000
Yeah.
00:30:18.000 --> 00:30:27.000
But they're not showing it. They talk well, but that experiencing or the experiential process may be somewhat limited.
00:30:27.000 --> 00:30:35.000
So that's how I try to differentiate what I do from other sources that might be out there. And look, there's lots of choices.
00:30:35.000 --> 00:30:36.000
I just know what I do, how I do it and you know
00:30:36.000 --> 00:30:43.000
Who… you do very well. Everything I've seen, you're a master at what you're doing.
00:30:43.000 --> 00:30:48.000
Who were the best individuals or maybe organizations that benefit the most?
00:30:48.000 --> 00:30:51.000
We're working with Dynamic Coach.
00:30:51.000 --> 00:30:56.000
Well, it is recognized that communication is a key to success. So really, you know, anyone.
00:30:56.000 --> 00:31:05.000
Anyone can benefit from becoming a public speaker. That's why you have a hundred year old international organization with more than a thousand chapters around the world called Toastmasters.
00:31:05.000 --> 00:31:23.000
So anyone can benefit from it. But I think specifically what I focus on corporations, because I was in the corporate environment for five years, I played a direct role in planning and executing national and regional sales meetings and parsing out these workshops. And then I gave those workshops myself. So I understand that environment, both from
00:31:23.000 --> 00:31:30.000
Opening the meeting with a keynote speech. And then following up with workshops that are planned on an individual small group level.
00:31:30.000 --> 00:31:35.000
But specifically, since I spent 20 years in pharmaceuticals, I know that industry and There's a phrase that gets you credibility.
00:31:35.000 --> 00:31:39.000
Yes.
00:31:39.000 --> 00:31:49.000
I've carried a bag. I've gone into doctor's office with a bag of samples. I've sat in your seats. I know your world.
00:31:49.000 --> 00:31:53.000
So that's one area that I target pharmaceutical sales because I've been there.
00:31:53.000 --> 00:32:04.000
And then also what I found is technology. Some people, and I minored in math and computer science. I actually got an A++ on my P01 programming course.
00:32:04.000 --> 00:32:13.000
And 10 years teaching the course, the instructor had never seen such a tight, short, fast processing algorithm because I think extremely analytically.
00:32:13.000 --> 00:32:14.000
I love P01. I should program in COBOL and PO1 and assembler.
00:32:14.000 --> 00:32:17.000
So I… Yeah, and Fortran.
00:32:17.000 --> 00:32:19.000
But P01 was my favorite.
00:32:19.000 --> 00:32:34.000
Yeah, basic 4chan, all that stuff. So I've somewhat followed technology over the years. I was a computer expert almost at every newsroom and every pharmaceutical company I worked with. So I speak geek. I understand it from the technical side, but then I can translate it
00:32:34.000 --> 00:32:42.000
Into real world layperson's terms and focus on the ultimate impact. And that's a disconnect in the technology world.
00:32:42.000 --> 00:32:43.000
It is.
00:32:43.000 --> 00:32:58.000
Right now, I am, I think, known in miami As the pitch deck speaking coach for startup entrepreneurs in tech and AI, I will help you get in front of investors and convey your idea with passion So that the investors ultimately will
00:32:58.000 --> 00:33:07.000
Accomplish that behavioral change that you're, you know, you talk about impact impact. There's no greater impact than changing someone's behavior.
00:33:07.000 --> 00:33:08.000
And I do, again, go ahead sorry
00:33:08.000 --> 00:33:19.000
And ultimately in sales. And ultimately in sales, that's what you have to do. So in the tech industry, I help people achieve the behavioral change of getting an investor to write a check and invest in that company.
00:33:19.000 --> 00:33:23.000
I like what you're saying, if you happen to be in New Orleans on May 21st.
00:33:23.000 --> 00:33:26.000
I'll be speaking to the Project Management Institute there on Agile.
00:33:26.000 --> 00:33:27.000
Have you learned about agile in the Iterative processing?
00:33:27.000 --> 00:33:32.000
Wow.
00:33:32.000 --> 00:33:36.000
That's one of the things about, as I talk about breaking things down the minimum?
00:33:36.000 --> 00:33:38.000
Viable product or service. Love to have you there. It will be recorded.
00:33:38.000 --> 00:33:42.000
Oh, let's talk about that. Yeah.
00:33:42.000 --> 00:33:49.000
But I don't think it's going to be right now going to be online. But let me talk another way. I like about two more questions, if you don't mind, just kind of fun questions.
00:33:49.000 --> 00:33:50.000
Oh, sure.
00:33:50.000 --> 00:34:03.000
And then we'll get more into impact. But you do keynote speeches You do group workshops you do one-on-one coaching Which of those do you enjoy the most and why?
00:34:03.000 --> 00:34:11.000
That's such a tough question. It's like almost answering which is the favorite of your three children.
00:34:11.000 --> 00:34:12.000
Good response.
00:34:12.000 --> 00:34:22.000
So what I will say… I enjoy each of those activities for different reasons in a different way. But I will say it's all a continuum.
00:34:22.000 --> 00:34:28.000
Bring me in as a keynote speaker. I kind of set the tone, of course, in coordination with the meeting planners.
00:34:28.000 --> 00:34:32.000
Put out the agenda, give a high-level description of my process, my program.
00:34:32.000 --> 00:34:52.000
Then take you into the smaller group workshops where you actually have the experiential workshop where you come out of it actually being a better speaker And then more focused individually, one-on-one, follow up with C-suite, help them specifically prepare for their own presentations internally and externally.
00:34:52.000 --> 00:35:12.000
It's kind of a whole continuum and then ongoing follow-up. I actually… At my company, I actually introduced this concept and I changed the way we did training to emphasize more follow-up. I found data from Xerox Corporation, and you might have seen this data out there, that I think there's a 57%
00:35:12.000 --> 00:35:29.000
Erosion of training if it's not followed up with coaching. So that's what I started.
00:35:29.000 --> 00:35:30.000
Yes.
00:35:30.000 --> 00:35:38.000
To do is I put systems in place after meetings to ensure follow-up to continue to develop these skills to maintain the level You know, you go out of a meeting and you go home and it evaporates. No, you got to follow up. So I would also do that as following up from the national meetings and the one-on-one meetings, continuing to remain on as a consultant for a period of time.
00:35:38.000 --> 00:35:43.000
I like what you're saying and I'm following your footsteps because that's what I talked earlier about my workshops.
00:35:43.000 --> 00:35:48.000
Start building workshops, two-day workshops. And they can be as long as short as three hours.
00:35:48.000 --> 00:36:03.000
Up to 10 hours in the two days. Because that's exactly right. We've got to be reminded Because it's so easier for many of us Again, because of our attention span we talked earlier It's not because of lack of memory, but our attention span we will
00:36:03.000 --> 00:36:05.000
Lose some of that value. But let me ask you… It is. You're right. It's inevitable.
00:36:05.000 --> 00:36:09.000
Yeah, so it's inevitable.
00:36:09.000 --> 00:36:17.000
How has neuroscience, brain science, influenced your dynamic coach? Your curriculum and your methodology.
00:36:17.000 --> 00:36:34.000
I wanted to look into what was the scientific basis behind things like retention and memory. So whenever I had a subject that I knew was important in the realm of public speaking, I would look up the science. And actually, that's now become even more important and important
00:36:34.000 --> 00:36:35.000
Accessible with AI. But I'll give you an example.
00:36:35.000 --> 00:36:39.000
It is.
00:36:39.000 --> 00:36:44.000
We know conventionally If you pause.
00:36:44.000 --> 00:36:50.000
You give people a chance to reflect on what you said.
00:36:50.000 --> 00:36:56.000
Well, it's interesting. The neuroscience, I heard about this in a second level training in my first pharmaceutical job almost 20 years ago.
00:36:56.000 --> 00:37:00.000
And the person I later researched and it was totally accurate.
00:37:00.000 --> 00:37:17.000
There's a process called looping. So you have this input stream, information coming in your ears, and then it goes out because other stuff comes in, right? There's a flow And just like we were saying before about focus If you stop that flow with a period of silence.
00:37:17.000 --> 00:37:25.000
The brain loops the last thing that you said.
00:37:25.000 --> 00:37:29.000
And that helps the memory to hang on to it because it
00:37:29.000 --> 00:37:34.000
It can. There's this whole process where it's called the phonological loop.
00:37:34.000 --> 00:37:37.000
It's kind of like when you get a song stuck in your head.
00:37:37.000 --> 00:37:45.000
If you give the audience listener time to process. The phonological loop references memory. Have I heard that before? Does that sound familiar?
00:37:45.000 --> 00:38:01.000
And then ultimately it climbs up to the central executive, executive functioning, where the decision is made. Should I devote The limited space of the hard drive of my long-term memory Should I park this there for later retention?
00:38:01.000 --> 00:38:06.000
So you have to give the brain time to do that.
00:38:06.000 --> 00:38:18.000
So that's the neuroscience between pausing and retention. That's just one example of how applied neuroscience. The other thing that's really interesting is storytelling.
00:38:18.000 --> 00:38:24.000
There's data showing brain scans of storyteller and listener start to synchronize.
00:38:24.000 --> 00:38:33.000
Storytelling creates a mind meld between storyteller and listener. Isn't that fascinating?
00:38:33.000 --> 00:38:37.000
It is fascinating that's what I started writing, actually, my newsletter.
00:38:37.000 --> 00:38:45.000
I was much too technical. And people said, well, where's the story to this?
00:38:45.000 --> 00:38:49.000
And I said, what do you mean the story? What do you want a story about?
00:38:49.000 --> 00:38:51.000
Then as I heard that from more and more and more people.
00:38:51.000 --> 00:38:58.000
So probably more and more about the human side of what was going on so I definitely agree with what you're bringing forward.
00:38:58.000 --> 00:39:03.000
Yeah, storytelling was human history before the written word. Stories down 10,000 years of verbal traditions. It's how we learn.
00:39:03.000 --> 00:39:10.000
Good point.
00:39:10.000 --> 00:39:16.000
All right. Well, let's talk a little about your impact. Impact model.
00:39:16.000 --> 00:39:28.000
You developed a proprietary method, proprietary method Can you maybe break down a little bit of it for us and share how and why it works.
00:39:28.000 --> 00:39:36.000
Sure, absolutely. I wanted to offer a comprehensive but easily memorable system or model to cover all of the essential key elements.
00:39:36.000 --> 00:39:52.000
So I take a little bit of a grammatical liberty. I use the letter I to represent the word I, because eye contact is critical. Think of what happens when you smile at a baby.
00:39:52.000 --> 00:39:53.000
Small back.
00:39:53.000 --> 00:39:59.000
What do they do? Right. Early in the neurogenesis of the human brain, even before we speak.
00:39:59.000 --> 00:40:09.000
We develop a specialized set of neurons called mirror neurons. It's how we use visual connection to recognize and reciprocate facial expression.
00:40:09.000 --> 00:40:15.000
That's how primary eye contact is. And then you also get feedback from your audience if you're looking at your faces.
00:40:15.000 --> 00:40:19.000
I always say, if you want to be a mind reader, be a face reader.
00:40:19.000 --> 00:40:25.000
Because we do not wear our hearts on our sleeves. We wear our hearts on our faces.
00:40:25.000 --> 00:40:32.000
So by paying attention to the facial expression in your audience through your eye contact, you get instant in the moment feedback.
00:40:32.000 --> 00:40:40.000
M is for movement. Move your hands, move your face, move your body through your space, move your voice throughout its range.
00:40:40.000 --> 00:40:45.000
Just don't make it sound too strange. So those are all the different ways that you use movement to create dynamics, movements.
00:40:45.000 --> 00:40:50.000
I like that.
00:40:50.000 --> 00:40:57.000
Motion. So as I say, lose your hands. Hand gesture is very important, but there can be too much of a good thing. You don't want to have jazz hands.
00:40:57.000 --> 00:41:05.000
Move your face. We just spoke about facial expression. Move your body through your space. I have a system for stage management, which I call step and stop.
00:41:05.000 --> 00:41:14.000
And I talk about how you can use the anglation of your face and your body to make everyone feel included in your audience.
00:41:14.000 --> 00:41:20.000
Move your voice throughout its range. Your voice is your primary instrument of communication.
00:41:20.000 --> 00:41:30.000
Local variety is critical. And then you go on to P, which is pacing and pausing like we just spoke about.
00:41:30.000 --> 00:41:37.000
A is for authenticity. Oscar Wilde said, just be yourself. Everyone else has already taken it.
00:41:37.000 --> 00:41:38.000
How about that.
00:41:38.000 --> 00:41:51.000
C is for confidence, which I call the antidote to the fear of public speaking. You will not be afraid to do something if you are confident that you do it well I've got a very systematic process to improve your confidence so you conquer whatever level of fear
00:41:51.000 --> 00:42:03.000
You have. There's another myth. Fear is not our number one fear. I've been researching it for eight years. That's a myth that came from data from 50 years ago, misinterpreted and it's gotten viral. It is… substantial fear.
00:42:03.000 --> 00:42:06.000
And it can be debilitating, but it's not our normal life here.
00:42:06.000 --> 00:42:11.000
And I've got to wait with that. And then two years for telling stories as we just discussed.
00:42:11.000 --> 00:42:14.000
So that's I-M-P-A-C2.
00:42:14.000 --> 00:42:24.000
That's excellent. I like the way you're putting that together. And I also like the way you continue to mention Toastmasters. I am a uh dc distinguished Toastmaster, DTM.
00:42:24.000 --> 00:42:29.000
And I think Toastmasters is awesome because it helps us a lot of the things that you're talking about.
00:42:29.000 --> 00:42:30.000
Right.
00:42:30.000 --> 00:42:35.000
But your impact The way you have laid that out help us memorize it.
00:42:35.000 --> 00:42:44.000
For me, because of the attention the ADD, attention deficit disorder I need it written down first so I can see it and grasp it.
00:42:44.000 --> 00:42:50.000
Get my attention span working on it. I like the way you do that. And I like the way you put that I.
00:42:50.000 --> 00:42:52.000
The eye to start it. High in the movement.
00:42:52.000 --> 00:42:57.000
Yeah, and the IMPACT system, it's outlined on my website at dynamiccoach.com.
00:42:57.000 --> 00:43:03.000
Just click on impact and you'll get the high level abbreviated version of what each of those things stands for.
00:43:03.000 --> 00:43:10.000
Excellent. Well, tell me, why do you believe communication is the most essential skill?
00:43:10.000 --> 00:43:14.000
In both business and in life.
00:43:14.000 --> 00:43:21.000
It's how we connect. You know, you're talking about unifying people in all different contexts.
00:43:21.000 --> 00:43:26.000
We connect through our communication And that's the only way we can establish unity.
00:43:26.000 --> 00:43:39.000
That's the only way we can influence anyone. And when you speak, you know, that's why I really focus on impact. Talk all day long, but if you're not having an impact.
00:43:39.000 --> 00:43:40.000
Exactly.
00:43:40.000 --> 00:43:49.000
What's the point? So I remind people i kind of guide people through the three steps impact or influence. You're looking for some kind of transformation.
00:43:49.000 --> 00:43:56.000
It starts with the cognitive. You tell people facts. You change what they know. You may even change how they think.
00:43:56.000 --> 00:44:01.000
That's all cognitive. The next step is emotional. Maya Angelou famously says.
00:44:01.000 --> 00:44:06.000
People may not remember what you said, but they will remember how you made them feel.
00:44:06.000 --> 00:44:15.000
So when we get information, we can feel something about it and it can be positive and negative. As I coach my business entrepreneurs, how they want to make investors feel.
00:44:15.000 --> 00:44:23.000
You can use positive and excitement about, oh man, I want to get in less versus negative. Oh, I'm afraid I don't want to miss out.
00:44:23.000 --> 00:44:30.000
So you can use the negative emotion for FOMO and induce them to Number three.
00:44:30.000 --> 00:44:38.000
Behavioral change. Write a check. Invest in my company. When we were developing learning objectives as a pharmaceutical national sales trainer.
00:44:38.000 --> 00:44:54.000
We would be browbeaten. Into writing the proper objective for our lesson. After this exercise, representatives will And as you start, you say things like, well, they'll understand better. No, no.
00:44:54.000 --> 00:45:06.000
What's the behavioral change? Well, they'll be better to able to convey them well. Ultimately, you have to focus on what the impact of the prescriber will be.
00:45:06.000 --> 00:45:19.000
They will better convince physicians who are concerned about safety To understand the safety profile of this drug and write it for appropriate patients. That is a behavioral change. That is the ultimate transformation.
00:45:19.000 --> 00:45:30.000
And when you look at leadership. Leadership is ultimately about walking through those three steps and getting people to act differently, not because you want them to.
00:45:30.000 --> 00:45:36.000
But because you've been motivating them by their own self-interest. You appeal to their needs.
00:45:36.000 --> 00:45:41.000
And you get them to do what you believe is right because they want to.
00:45:41.000 --> 00:45:42.000
They want to because we can't motivate people. They have to motivate themselves, right?
00:45:42.000 --> 00:45:46.000
Not because…
00:45:46.000 --> 00:45:47.000
We can plant the seed. We can help them start.
00:45:47.000 --> 00:45:51.000
Absolutely.
00:45:51.000 --> 00:45:56.000
The motivation itself has got to be self almost half-endowed, right?
00:45:56.000 --> 00:45:58.000
Absolutely. Absolutely.
00:45:58.000 --> 00:46:04.000
Yeah. And I've heard you mention myths a couple of times as we've been talking today. What are some of the common myths?
00:46:04.000 --> 00:46:13.000
About public speaking that you regularly burst in your I think in your coaching sessions and the myths you're talking about today, what are a couple of them that we could share?
00:46:13.000 --> 00:46:17.000
Sure. Remember, fear of public speaking is not the number one fear. That's kind of hype.
00:46:17.000 --> 00:46:18.000
You said that.
00:46:18.000 --> 00:46:23.000
You know, but it is, like I say, it is real and there are ways to conquer it.
00:46:23.000 --> 00:46:32.000
The attention span that came from a Microsoft study that only evaluated the amount of time people spent on a web page.
00:46:32.000 --> 00:46:37.000
It was internet engagement. It wasn't attention span. That's where that myth came from.
00:46:37.000 --> 00:46:46.000
And the idea of a goldfish, there's actually research that goldfish can remember good feeding spots for up to three years.
00:46:46.000 --> 00:46:49.000
So it's completely ridiculous that it's completely ridiculous Goldfish has only a short-term memory span and that humans have a similarly short attention span.
00:46:49.000 --> 00:46:55.000
Hmm.
00:46:55.000 --> 00:47:03.000
The data is not there to support that. In fact, there is academic research saying that you can keep people's attentions for as much as 45 minutes.
00:47:03.000 --> 00:47:10.000
And the key factor in whether a speaker can engage people and maintain their attention span.
00:47:10.000 --> 00:47:17.000
The number one factor is the passion and conviction of the speaker.
00:47:17.000 --> 00:47:29.000
Let's see, another myth. Oh, that this is a huge one. Have you heard this that of our communication, only 7% is verbal is the words that the other 93% is nonverbal.
00:47:29.000 --> 00:47:35.000
That is a huge myth. That's from 50 years ago. This professor at UCLA, Albert Moravian.
00:47:35.000 --> 00:47:40.000
He was researching and he was researching the verbal and nonverbal elements of communication.
00:47:40.000 --> 00:47:45.000
And I'll demonstrate. Why the myth is a myth.
00:47:45.000 --> 00:47:55.000
He was looking at and he has said this, his data has been over generalized He was specifically looking at The idea of liking, whether you like something.
00:47:55.000 --> 00:47:56.000
Okay.
00:47:56.000 --> 00:48:05.000
And he only analyzed single words. So he would say outside of that context, that data is not validated, but he's an academic, so he has to come up with a formula, right?
00:48:05.000 --> 00:48:11.000
So here's what he found. When there's a conflict between the verbal, the word.
00:48:11.000 --> 00:48:15.000
And the nonverbal, either facial expression or tone of voice, yes.
00:48:15.000 --> 00:48:20.000
The nonverbal can overrule. And he has a statistical way to figure that out.
00:48:20.000 --> 00:48:26.000
So I'll give you an example. Single word. Liking. I'll say the word great.
00:48:26.000 --> 00:48:40.000
Great. It's not particularly emphatic, but you don't particularly have a reason to doubt the fact that I think what we're talking about is great. It's like not particularly expressive.
00:48:40.000 --> 00:48:55.000
What if I say… Right now, my nonverbal tone to voice, facial expression, body language, it emphasizes and reinforced The meaning of the word great it that Tiger cartoon character.
00:48:55.000 --> 00:49:00.000
When he says they're great You know he loves that cereal.
00:49:00.000 --> 00:49:01.000
So there's no conflict there. So both the verbal and the nonverbal are 100% of the meaning.
00:49:01.000 --> 00:49:07.000
All right.
00:49:07.000 --> 00:49:12.000
But what if I say you'd say something and I say.
00:49:12.000 --> 00:49:17.000
Great. Great. I know. Now you know.
00:49:17.000 --> 00:49:24.000
Then I don't think it's great. Sarcasm is specifically mentioned in Dr. Morabian's book, Silent Messages.
00:49:24.000 --> 00:49:44.000
Sarcasm is an intentional conflict between verbal and nonverbal where the nonverbal is what comes through. So the message is don't get confused about all that math, the 7%, 93%. No, just make sure your verbal Content is reinforced and consistent with your nonverbal signaling.
00:49:44.000 --> 00:49:48.000
You wouldn't get them in front of a sales team and say.
00:49:48.000 --> 00:49:55.000
We beat our quota last quarter. Or next week, 100 of you are getting fired.
00:49:55.000 --> 00:49:56.000
How exciting.
00:49:56.000 --> 00:50:07.000
It's a total disconnect. So that's really the take-home message from Dr. Morabian's research is just make sure, and this is where recording yourself and playing it back.
00:50:07.000 --> 00:50:13.000
Can assure that your verbal content and your nonverbal signals are aligned and supported.
00:50:13.000 --> 00:50:17.000
Each other to drive home your message.
00:50:17.000 --> 00:50:30.000
I like what you're saying. And what I'm pulling what I'm hearing from what you're saying is there's a little bit of emotional intelligence an emotional intelligence.
00:50:30.000 --> 00:50:31.000
Absolutely.
00:50:31.000 --> 00:50:37.000
And intersecting with public speaking because public speaking And that's where… we have to reach our audience.
00:50:37.000 --> 00:50:43.000
In the best ways possible. And that pause.
00:50:43.000 --> 00:50:48.000
Allows them Collect that loop.
00:50:48.000 --> 00:51:05.000
Make it circle. So the emotional intelligence of them being able to understand what we're saying and the way you were talking about oh great or that's great being able to understand had the intelligence to pick that up.
00:51:05.000 --> 00:51:06.000
And hear that from someone, right? Okay.
00:51:06.000 --> 00:51:23.000
Right. Yeah, emotional intelligence is the key attribute. There's so much research showing that Emotional intelligence is the key attribute for effective leadership because your subordinates are looking to you for nonverbal signals.
00:51:23.000 --> 00:51:31.000
So you've got to make sure that what you're saying is backed up by how you're coming across, how you're showing up.
00:51:31.000 --> 00:51:40.000
It's… It's obvious to a lot of us and it's amazing sometimes that more of us don't pick it up.
00:51:40.000 --> 00:51:50.000
And how do we do that? And I guess it takes me back to what you're talking about storytelling. We only have about eight more minutes, seven and a half more minutes.
00:51:50.000 --> 00:52:02.000
But if we can, let's touch on the storytelling and how that plays in successful communication How can some of us improve our storytelling ability.
00:52:02.000 --> 00:52:05.000
I think the first thing is think of a Hollywood script.
00:52:05.000 --> 00:52:14.000
It's like a one-liner. Heiress or a high society lady falls in love with somebody in love, of course, on a doomed steamship.
00:52:14.000 --> 00:52:25.000
You know, that's titanic. So the first thing is summarize your story the way that a Hollywood script story would be summarized. Get it really tight so you understand what it is that you're going to convey.
00:52:25.000 --> 00:52:35.000
That look at all the elements Trauma. Pick characters. Describe characters that your audience can relate to, that they can see themselves in.
00:52:35.000 --> 00:52:39.000
Describes situations. That may resonate with the experience.
00:52:39.000 --> 00:52:48.000
Of your listeners. But I think the most important thing is there has to be some kind of driving force It can be suspense. It can be amusement and comedy.
00:52:48.000 --> 00:53:02.000
It can be love and feeling and passion. It can be mystery, surprise. All of these drivers are what keeps people You know, cliffhangers. Oh, what's going to happen next?
00:53:02.000 --> 00:53:07.000
So you can create that tension and the drama and the pausing actually is part of that.
00:53:07.000 --> 00:53:11.000
Where you slow down. And you make people wonder.
00:53:11.000 --> 00:53:16.000
What's going to come next here? Right? We call that drama, suspense.
00:53:16.000 --> 00:53:21.000
So those are all the elements that are all the elements coming into the storytelling.
00:53:21.000 --> 00:53:25.000
But the ultimate thing is what's Cut to the chase, right? What's the point?
00:53:25.000 --> 00:53:36.000
What's the punchline? Where does the end come in? What is your goal in telling this story? What do you want the viewer, the listener to come away with?
00:53:36.000 --> 00:53:45.000
We call that, you know, the life lesson or the fable or the moral of the story right Keep that in mind and begin with the end in mind. Know what your purpose is and even starting to tell the story to begin with.
00:53:45.000 --> 00:53:51.000
Absolutely.
00:53:51.000 --> 00:53:55.000
Well said, beautifully said. I always look at that too. Where's the hero?
00:53:55.000 --> 00:53:56.000
Define what the problem the hero's problem in the beginning Go ahead.
00:53:56.000 --> 00:54:07.000
Yeah. You're a villain. Right. There can be hero villain Or it can be a personal journey of just solo transformation.
00:54:07.000 --> 00:54:13.000
Yeah, so there's all these different ways to engage people in storytelling.
00:54:13.000 --> 00:54:27.000
There truly is. There truly is. Tom, thank you so much for that. But tell me, looking ahead, what's next for you and Dynamic Coach Any upcoming events or projects that you're working on, expansions that you're excited about?
00:54:27.000 --> 00:54:37.000
Yeah, I do plan to launch a podcast and newsletter, and I've just trademarked the phrase speaking about speaking. That is mine. So if you hear someone speaking about speaking, that's Tom Coben and DynaCoach.
00:54:37.000 --> 00:54:41.000
Excellent. Okay.
00:54:41.000 --> 00:54:49.000
And my goal is to really reinforce all elements of the model that I told you earlier to seek more keynote speaking opportunities.
00:54:49.000 --> 00:55:10.000
I know from 20 years in TV, you got to have a good tape. So as a new speaker, you have to start developing that material and getting those experiences on video and then put your tape together. So that's my priority for this year, 2025. Start getting the keynote speaking engagements and then tie that into the workshops and then the follow-up one-on-one and consulting.
00:55:10.000 --> 00:55:18.000
And I think also I am at the point where I'm learning about the technology in a way to most efficiently use it.
00:55:18.000 --> 00:55:27.000
To build out my youtube channel And then cross-pollinate with linkedin to start letting people know I'm here.
00:55:27.000 --> 00:55:37.000
Enhancing their ability to find me. And give me the opportunity to do for them what they want and what I know I can help with.
00:55:37.000 --> 00:55:41.000
It's so true because if they can't find us, if we can't find them.
00:55:41.000 --> 00:55:43.000
How are we going to be able to help them? How are they going to be able to communicate with us if we cannot connect?
00:55:43.000 --> 00:55:48.000
Right. Yeah.
00:55:48.000 --> 00:55:53.000
It's so true. Well, best of luck to you on that. I see so much that you're doing going forward.
00:55:53.000 --> 00:55:56.000
Congratulations on your quote, your wordage. That's excellent.
00:55:56.000 --> 00:56:09.000
Thank you. And I have to take a moment to sincerely thank you for giving me the opportunity to improve my visibility and my ability to be found by being on your podcast, just so the viewers know.
00:56:09.000 --> 00:56:10.000
Exactly.
00:56:10.000 --> 00:56:21.000
We met through a speaker's organization. And a meeting where people get on the mic and on camera and practice and support each other. And that's how you and I started chatting and you gave me this up in kind information, kind invitation.
00:56:21.000 --> 00:56:23.000
And I truly appreciate it.
00:56:23.000 --> 00:56:32.000
And I appreciate you giving us the time to do this and to have this podcast and to share this information for so many of us that need it.
00:56:32.000 --> 00:56:40.000
Because there's nothing. There's no executive, the highest executive around that can't learn more. And that's one of the things that I teach.
00:56:40.000 --> 00:56:47.000
And being the bridge. Those are those real bridges, bridges between people holding that unity It's about all of us working together.
00:56:47.000 --> 00:56:52.000
But we've got about two minutes left. I'd like to ask you this one final question.
00:56:52.000 --> 00:56:58.000
If you could leave our listeners with one actionable takeaway.
00:56:58.000 --> 00:57:04.000
One actual takeaway they can use to improve their communication today What would it be, Tom?
00:57:04.000 --> 00:57:07.000
I'm going to get silly and I'm going to show you.
00:57:07.000 --> 00:57:12.000
Do this. Deep breath.
00:57:12.000 --> 00:57:13.000
Oh.
00:57:13.000 --> 00:57:21.000
Oh. Use the entire range of your voice.
00:57:21.000 --> 00:57:27.000
Stop being so monotone. Monotone literally means one pitch and it's boring and it puts the viewer to sleep.
00:57:27.000 --> 00:57:36.000
Use more of your vocal range, especially online. People might not even be looking at you. Your face could be minimized because you're showing graphics.
00:57:36.000 --> 00:57:44.000
But they always hear your voice. And the single most powerful thing you can do with your voice is vary your pitch.
00:57:44.000 --> 00:57:50.000
I have an exercise where I present this sentence I did not say he stole my wallet.
00:57:50.000 --> 00:57:57.000
And I go around the room and each person has to emphasize a different word. And they always use the exact same technique. They raise their voice.
00:57:57.000 --> 00:58:01.000
And their volume. I did not say he stole my wallet.
00:58:01.000 --> 00:58:06.000
I did not say he stole my wallet. I did not say he stole my wallet.
00:58:06.000 --> 00:58:15.000
So by using your voice and your inflection and your pitch for emphasis, you differentiate the meaning that you want your viewer to take away from.
00:58:15.000 --> 00:58:19.000
That's the one thing I say everybody can immediately do to benefit me.
00:58:19.000 --> 00:58:26.000
I like that. And I still agree with what you're saying because if we're not emphasizing Some part.
00:58:26.000 --> 00:58:31.000
Some areas of what we're saying Where is the excitement from us?
00:58:31.000 --> 00:58:34.000
That we're sharing to others.
00:58:34.000 --> 00:58:43.000
Right. And the listener, the viewer is looking to you for signals on what to pay attention to. You have to guide them and you do it with your voice.
00:58:43.000 --> 00:58:53.000
We do. We do. That's what we have to do. And even for relationships that I deal with business for the office.
00:58:53.000 --> 00:58:58.000
For the social, we must share that point of excitement.
00:58:58.000 --> 00:59:04.000
To show where we are And what we believe in, what we're going to share forward.
00:59:04.000 --> 00:59:05.000
Correct? All right. All right, Tom, we have just a few seconds. I just want to tell you thank you again.
00:59:05.000 --> 00:59:11.000
Absolutely. Absolutely.
00:59:11.000 --> 00:59:17.000
Thank you for your time. It's a joy talking with you and hope we can't keep this conversation going, the communication going.
00:59:17.000 --> 00:59:23.000
Best of luck with your new adventure, your speak. I'm excited to see it.
00:59:23.000 --> 00:59:26.000
I hope we can talk again and maybe I can be on one of your podcasts someday.
00:59:26.000 --> 00:59:30.000
Absolutely. Open invitation as soon as I launch. But thank you again.
00:59:30.000 --> 00:59:31.000
For giving me the opportunity to help your audience. I hope there's some value that everyone can take away.
00:59:31.000 --> 00:59:36.000
Yes.
00:59:36.000 --> 00:59:40.000
I'm going to bet there is. I'll let you know as we get this out. It'll be out by Monday.
00:59:40.000 --> 00:59:44.000
I'll make sure everyone knows it's there. Let's work together. We can do. Build bridges.
00:59:44.000 --> 00:59:45.000
All right.
00:59:45.000 --> 00:59:51.000
Real bridges, bridges between people Building unity. All right, Tom.
00:59:51.000 --> 00:59:52.000
Thank you so much, everyone. Hope to see you next week.
00:59:52.000 --> 00:59:54.000
Yeah. Take care.
00:59:54.000 --> 01:00:24.000
Cheers. Bye-bye.
